Big audiences are built with advertising

An example of justifying a price increase

The Switch

Balance, and why it's important

Budgetary constraints

One layer of data doesn't tell the whole story - a review of returning backers to the Cthulhu is Hard to Spell: The Terrible Twos campaign

Getting people to share your work

Marketing vs. sales

Why I hate "scale"

A brief history of the fraught relationship between creators and tech

Why you should email your audience as much as you dang well please...

People in your audience want to hear from you. If they don’t they will leave your audience. They don’t want spam, that’s true, but you are not spam.

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